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APEX CLIMBING GUIDES
Auburn University Senior Project
APEX Climbing Guides is an outdoor rock climbing guide company located in Asheville, North Carolina. The visual language of the brand is derived from the rock climbing experience, from climbing equipment, to movements, to textures.
The brand uses a cheeky, light-hearted voice to connect to the pun-loving audience typically associated with outdoor activities.
BUSINESS CARD
BUSINESS CARD
IDENTITY SUITE
ENVELOPE
PHOTO SLEEVE
BROCHURE
BROCHURE
BROCHURE
BROCHURE
BAGS
TAGS
BAG DETAILS
BAG DETAILS
Social Media Ads
Merchandise
Signage
Store Front
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