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APEX CLIMBING GUIDES
Auburn University Senior Project
APEX Climbing Guides is an outdoor rock climbing guide company located in Asheville, North Carolina. The visual language of the brand is derived from the rock climbing experience, from climbing equipment, to movements, to textures.
The brand uses a cheeky, light-hearted voice to connect to the pun-loving audience typically associated with outdoor activities.

BUSINESS CARD

BUSINESS CARD

IDENTITY SUITE

ENVELOPE

PHOTO SLEEVE

BROCHURE

BROCHURE

BROCHURE

BROCHURE

BAGS

TAGS

BAG DETAILS

BAG DETAILS

Social Media Ads

Merchandise

Signage

Store Front
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